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For those who’ve missed the Bud Light ad, it takes place at a medieval banquet. When subjects bring an offering of Bud Light, the crown and other subjects respond with, “dilly dilly”. Now a craft brewer in Minnesota has begun making a “Dilly Dilly” IPA, which came to the attention of the makers of Bud Light. How they handled it was perfect!

A-B InBev sent a ‘town crier’ with a scroll to Modist Brewing Company in Minneapolis to relay a special cease-and-desist order.

Here’s the original ad, followed by a video of the reading of the scroll at Modist Brewing Company.


We’d love to know how Modist decides which two employees will get those Super Bowl tickets!

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