Mason Dixon

Weekdays 3:00pm - 7:00pm

SEATTLE, WA - SEPTEMBER 01: As part of the Mountain Dew® and Doritos® "Every 2 Minutes" promotion, new Mountain Dew Game Fuel Electrifying Berry and Doritos Nacho Cheese Gamer Pack products (both pictured) will hit shelves in early October. With these limited time only offerings, and other DEW and Doritos brand products, fans can collect codes, bank their points and bid to win at September 1, 2013 in Seattle, Washington. (Photo by Mat Hayward/Getty Images for Mountain Dew and Doritos)

Update: Doritos is trying to walk this back a bit…they say their CEO’s comments were misconstrued.

This is a true story. The CEO of PepsiCo, Indra Nooyi, did an interview recently. She was talking chips, specifically, Doritos. She says her company wants to introduce a Dorito style that’s geared for women. She said “(Men) lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom…Women would love to do the same, but they don’t,” she continued. “They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”

Naturally, the Twitterverse went nuts. (They’ll be boycotting Doritos and eating nuts.)

For the complete story with the full crunch, click here.