Netflix Saves Millions By Changing Logo
Netflix unveiled a new logo this week, and while the changes may not seem noticeable at first glance, the company says the change will save them millions of dollars. The…
PARIS, FRANCE – SEPTEMBER 19: In this photo illustration the Netflix logo is seen on September 19, 2014 in Paris, France. Netflix September 15 launched service in France, the first of six European countries planned in the coming months. (Photo by Pascal Le Segretain/Getty Images)
Photo by Pascal Le Segretain/Getty ImagesNetflix unveiled a new logo this week, and while the changes may not seem noticeable at first glance, the company says the change will save them millions of dollars.
The reason - the company's new logo is written in a custom-made typeface, a font that Netflix will be using across it's platform and brand identity.
The font, called "Netflix sans," was developed in-house at Netflix and designed in partnership with fount foundry Dalton Maag.
Previously, Netflix was using a "Gotham" typeface — a font the company was paying to license. The font will appear in different weights, colors and sizes throughout the platform and it's ad campaigns soon.
