The Smell Of Play-Doh
The smell of Play-Doh takes us back to our childhood. The company that manufactures Play-Doh, Hasbro, made a big announcement. They have trademarked the smell of Play-Doh. A Hasboro representative…
(Photo by Matt Stroshane/Getty Images)
The smell of Play-Doh takes us back to our childhood. The company that manufactures Play-Doh, Hasbro, made a big announcement. They have trademarked the smell of Play-Doh.
A Hasboro representative describes the scent of Play-Doh as “sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”
Jonathan Berkowitz, senior vice president of global marketing said, “The scent of Play-Doh compound has always been synonymous with childhood and fun. By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.”
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Roxanne WilderWriter
Roxanne is a co-host on the MJ Morning Show and host of Middays on Q105 in Tampa Bay. She also hosts segments on The Current, which features local feel-good stories and health and wellness segments, and airs on five of the six Tampa-based Beasley Media Group stations. Roxanne has conducted hundreds of interviews, from athletes to Oscar winners, including Matt Damon, Christian Bale, and Chadwick Boseman. She also specializes in media training, having worked with clients in the NFL, NBA and WWE for television, in print, and online. Roxanne is a published author and will be releasing a thriller novel in 2024. Her favorite thing in the world is being with her two daughters and husband. As a content creator for Q105, Roxanne writes about family activities in the Tampa Bay area, as well as reviews for local restaurants and travel.
