IHOP Is Officially Back – And They’re Selling Pancakes For 60 Cents!
The dust has settled on the International House of Burgers or IHOB, as IHOP begged to be called during their creative but failed attempt to promote their new hamburgers. It…

ELGIN, IL – JULY 16: Signs mark the locations of neighboring IHOP and Applebee’s restaurants July 16, 2007 in Elgin, Illinois. IHOP has agreed to purchase the Applebee’s restaurant chain for about $2 billion. (Photo by Scott Olson/Getty Images)
(Photo by Scott Olson/Getty Images)The dust has settled on the International House of Burgers or IHOB, as IHOP begged to be called during their creative but failed attempt to promote their new hamburgers. It was a good try, but when fast food restaurants like Wendy's and Burger King started piling on, the campaign lost traction.
IHOP’s Anniversary is coming up so naturally, the restaurant had to get back to its roots and celebrate what they’ve always been known for, pancakes. Who doesn't love pancakes???
On July 17th you can celebrate IHOP’s Anniversary with 60 cent short-stacks from 7 am - 7 pm. One short stack per customer and the offer is only available in-store.