Harley-Davidson to Sell Apparel on Amazon
You’ll soon have another option when it comes to purchasing apparel and riding gear from Harley-Davidson. The company is headed to Amazon. The move to Amazon represents a shift in…
NEW YORK, NY – JUNE 25: A Harley-Davidson logo adorns a bike outside of the Harley-Davidson of New York City showroom store, June 25, 2018 in the Queens borough of New York City. The American motorcycle company announced on Monday that it will shift production of some of its bikes overseas in order to avoid retaliatory tariffs by the European Union in response to U.S. President Donald Trump’s tariffs on steel and aluminum imported from the EU. (Photo by Drew Angerer/Getty Images)
(Photo by Drew Angerer/Getty Images)You'll soon have another option when it comes to purchasing apparel and riding gear from Harley-Davidson.
The company is headed to Amazon.
The move to Amazon represents a shift in the digital strategy of the company as it evolves with its changing customer base.
Harley has been making moves in terms of the bikes it designs to cater to younger customers.
Harley senior VP of marketing Heather Malenshek says: "We live in an on-demand, anywhere, anytime business environment where success depends on the ability to meet consumers on their turf and on their terms."
