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BERLIN, GERMANY - MARCH 28: The logo of Swedish clothing retailer H&M hangs over one of its stores on March 28, 2018 in Berlin, Germany. H&M, which is the world's second largest clothing retailer, announced yesterday it is struggling with plunging profits and rising inventories as popular demand for its clothes declines. (Photo by Sean Gallup/Getty Images)

H&M Launches a New Bra Collection Designed for Breast Cancer Survivors

By Shani Valencia October 4th, 2018

For women who have undergone a single or double mastectomy, bra shopping is difficult.

H&M has created a line of bras specifically for women who have experienced a single or double mastectomy.

The line is called, “Close To My Heart” and was inspired by an H&M employee who was also a breast cancer survivor who struggled to find a bra. The collection is only available online and 100% of the sales go to the American Cancer Society in honor of Breast Cancer Awareness Month.

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