Toys R Us Is Now Geoffrey’s Toy Box
Toys R us fans rejoice! Your favorite store is coming back, but with a different name, Geoffrey’s Toy Box. The lenders that took control of the chain have been feverishly…
HIGHLAND PARK, IL – JANUARY 24: Customers shop at a Toys “R” Us store on January 24, 2018 in Highland Park, Illinois. The store is one of more than 180 Toys “R” Us and Babies “R” Us stores scheduled to close. The closings involve about one-fifth of the company’s Toys “R” Us and Babies “R” Us U.S. store fleet. The company recently filed for bankruptcy protection. (Photo by Scott Olson/Getty Images)
(Photo by Scott Olson/Getty Images)Toys R us fans rejoice!
Your favorite store is coming back, but with a different name, Geoffrey's Toy Box.
The lenders that took control of the chain have been feverishly working on a comeback for the company, and it looks like that time is now.
The company teased the return under a new name just this weekend at a Dallas Toy Preview with Geoffrey walking around the event wearing a cape that donned the new name and logo.
Not much more is known about what shoppers can expect from the rebrand, but plans to release stores under the new name could happen as early as November.
