The tuna industry is declining because Millennials can’t or don’t want to use a can opener according to Andy Mecs of StarKist.

Millennials are turning away from processed foods in favor of more higher quality food that smaller brands offer.

StarKist is playing catch up to the smaller brands by offering pouches that are easy to travel with and don’t require a can opener. Flavors like siracha also have been a favorite of millennials.