How Stores Manipulate You Into Buying Stuff
How do they do it? I just went in for one item and now my bill is $159! Retailers have some tricks up their sleeves and it has to do…
(Photo by Oli Scarff/Getty Images)
Oli Scarff/Getty ImagesHow do they do it? I just went in for one item and now my bill is $159!
Retailers have some tricks up their sleeves and it has to do with manipulating our sensorial experience.
They attract you and motivate you with color. For example, red is makes people take action. That's why it's used so much to denote sales.
Some stores spray a coconut scent in the summer clothes to get you in the mood to vacation...and buy!
From a logistical standpoint, stores create roadblocks where you are forced to stop because touching makes you more likely to buy.
And of course, we know how much TASTING food samples can influence us to buy.
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Roxanne WilderWriter
Roxanne is a co-host on the MJ Morning Show and host of Middays on Q105 in Tampa Bay. She also hosts segments on The Current, which features local feel-good stories and health and wellness segments, and airs on five of the six Tampa-based Beasley Media Group stations. Roxanne has conducted hundreds of interviews, from athletes to Oscar winners, including Matt Damon, Christian Bale, and Chadwick Boseman. She also specializes in media training, having worked with clients in the NFL, NBA and WWE for television, in print, and online. Roxanne is a published author and will be releasing a thriller novel in 2024. Her favorite thing in the world is being with her two daughters and husband. As a content creator for Q105, Roxanne writes about family activities in the Tampa Bay area, as well as reviews for local restaurants and travel.
