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Roxanne Wilder

Weekdays 5:30am - 10:00am

How do they do it? I just went in for one item and now my bill is $159!

Retailers have some tricks up their sleeves and it has to do with manipulating our sensorial experience.

They attract you and motivate you with color. For example, red is makes people take action. That’s why it’s used so much to denote sales.

Some stores spray a coconut scent in the summer clothes to get you in the mood to vacation…and buy!

From a logistical standpoint, stores create roadblocks where you are forced to stop because touching makes you more likely to buy.

And of course, we know how much TASTING food samples can influence us to buy.

For the complete story, click here.