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FORT WORTH, TX - NOVEMBER 27: Hundreds of shoppers wait outside the Toys"R"Us for the start of the Black Friday sales event on November 27, 2009 in Fort Worth, Texas. Toys"R"Us stores nationwide opened at midnight Thursday, November 26, providing shoppers access to its Black Friday deals five hours earlier than ever before. According to the National Retail Federation, a trade organization, as many as 134 million people, 4.7% more than last year, will shop this Friday, Saturday or Sunday. (Photo by Tom Pennington/Getty Images)

Mason Dixon

Toys R Us Planning 2019 Comeback

Author Andrew Marenus

One year after going out of business, Toys R Us could be primed for a comeback just in time for the 2019 holiday season.

Several former Toys R Us executives have started Tru Kids Brand, and have plans to revive Toys R Us, Babies R Us and Geoffrey the giraffe. One executive says the company plans to shrink physical stores from 40,000 square feet to 10,000. The company also plans to open shops within existing stores and strengthen the brand’s e-commerce operation.

Toys R Us filed for chapter 11 bankruptcy protection in 2017. It liquidated its businesses in 2018.

Click here for more details.

Do you think that Toys R Us will make a successful comeback? Can they compete with Amazon?

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Author Andrew Marenus
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