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The iconic Cadbury Easter Bunny is going to look a lot different this season as the confectionery giant replaces their famed TV commercial mascot.

The “clucking bunny,” star of the Cadbury Eggs advertisements for 35 years, is being retired, with a new face taking its place starting next month.

Hailing from North Carolina, 18-month-old Henri the bulldog won Cadbury’s first “Bunny Tryouts” competition on Saturday, beating out 4,000 other hopefuls to hawk the cream-filled chocolate eggs.

Meet Cadbury’s new “bunny” Henri! He is an English bulldog and will be featured on all the upcoming Cadbury commercials ahead of Easter.

Posted by Elizabeth Wadas WQAD on Thursday, March 21, 2019

Besides the newfound notoriety, Henri’s family will receive $5,000 and the ASPCA will get $10,000 from the company.

2019 Cadbury Bunny Tryouts Winner

The Cadbury Team and honorary guest judge Doug The Pug are proud to announce the winner of the Cadbury Bunny Tryouts!

Posted by Cadbury USA on Wednesday, March 20, 2019

What are your thoughts on replacing the bunny in the commercials? Do you think this was the right decision?