Within the past couple of years, more and more late artists are coming back and hitting the road in the form of a hologram. The latest to do so are holograms of Roy Orbison and Buddy Holly, who are teaming up in what is being called “The Rock ‘N’ Roll Dream Tour.”
The Orbison hologram, developed by the company BASE Hologram, has already toured the United States in October and November of 2018. The Holly hologram, which was developed by the same company, will join the Orbison hologram for a series of North American and U.K. tour dates in 2019. The U.K. tour dates will run in October, while the U.S. dates have yet to be announced.
This is the latest hologram tour announcement this year following news of a Frank Zappa hologram tour, which kicks off April 19 and will feature new music from the late Zappa.
In a time when most acts make the bulk of their money from touring, this certainly gives the estates of late artists a new revenue stream if they’re willing to invest in the hologram technology. When major tours are announced in years to come, are hologram tours the future of the “dream bill”? Is our general thirst for nostalgia mean hologram performances here to stay, or are hologram performances a passing fad? Vote in our poll below!
Erica Banas is rock/classic rock news blogger that loves the smell of old vinyl in the morning.