The Current

Sunday Mornings 6:00am

We need at least a sip of coffee to wake up…or do we? Maybe we can just look at it.

New research shows just looking at something that reminds us of coffee can give us that same feeling of being more alert. Have you ever experienced this?

One of the researchers explains it. “People often encounter coffee-related cues, or think about coffee, without actually ingesting it,” Sam Maglio said. “We wanted to see if there was an association between coffee and arousal such that if we simply exposed people to coffee-related cues, their physiological arousal would increase, as it would if they had actually drank coffee.”

And guess what…they found a correlation.

Individuals who encountered those “coffee cues” perceive time as shorter and think more precisely. A comparison would be someone who sees a cute dog in a photo and then has the same dopamine reaction in the brain as if they’ve pet the dog.

I don’t know about you, but I prefer the real thing…a nice 8 ounce mug of coffee, rather than just the cues.

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