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Budweiser’s Father’s Day Campaign Celebrates Step-Dads

Budweiser intends to make you cry this Father’s Day. Their latest advertising campaign was designed to celebrate step-dads. The short film shows three step-fathers getting the biggest gift of all:…

NEW YORK, NY – JULY 26: Cans of Budweiser and Bud Light sit on a shelf for sale at a convenience store, July 26, 2018 in New York City. Anheuser-Busch InBev, the brewer behind Budweiser and Bud Light, said on Thursday that U.S. revenues fell 3.1% in the second quarter. American consumers continue to shift away from domestic lagers and toward crafts beers and wine and spirits. (Photo by Drew Angerer/Getty Images)

(Photo by Drew Angerer/Getty Images

Budweiser intends to make you cry this Father's Day.

Their latest advertising campaign was designed to celebrate step-dads. The short film shows three step-fathers getting the biggest gift of all: the chance to be their stepchild's adoptive dad. Budweiser is also raising money for the Stepfamily Foundation. They provide support to blended families. Do you have a step-father? How is your relationship with him?