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Budweiser’s TV Ad Following 9/11 From the 2002 Super Bowl

It only aired once, but many still remember this incredible tribute. The moment the Budweiser Clydesdales…

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(Photo by Bob Levey/Getty Images)

It only aired once, but many still remember this incredible tribute. The moment the Budweiser Clydesdales kneel will stir your emotions just as much now as they did almost 20 years ago. The story goes that Anheuser-Busch only let it air that one time because they didn't want to profit from the tragedy. But they made that one airing count by placing the ad during the biggest TV event of the year, the Super Bowl. They had to get permission from the city of New York, but the end result was incredibly moving.


Photos from some of the most moving 9/11 tributes...

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Hear Geno on the air weekday afternoons. Geno's passions include fat guy food, concerts, sports, travel to Europe and South America. He loves 80s and 90s music, from MTV hairbands to old school freestyle, alternative rock to TRL era jams. Geno's radio career began in his hometown of Portland, Maine. Since then he's been on the air coast to coast from Boston to Las Vegas, Tampa to California.