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This podcast was recorded a few years ago. On this day, I like to remember William. But now I’ll also be thinking of Jessica. She didn’t know William either, but did something beautiful. We lost Jessica this past year. Thinking of you both today. -Geno

I never met William Christopher Sugra. I don’t know his friends or family. I never liked or commented on one of his posts on social media. He never called in a request to my show. I don’t even know what his voice sounded like. In fact, I had no idea he even existed until a few years ago. I just know he was a fellow computer geek who, like me, loved to ride a bike through NYC. One thing we didn’t have in common is running. He loved to run through Central Park. I prefer a slow walk with an ice cream in hand. William (or “Bill” as he was usually called) was on the 103rd floor and couldn’t escape on 9/11.

If you ever go to the 9/11 memorial, instead of reciting how many died, connect with one victim. Look up their story.

Jessica, a listener who saw this photo I posted to Instagram, looked up Bill’s story. She mentioned the photo when she made a donation to a memorial fund his family set up. His parents loved the photo and I was honored when they used it in a newsletter they do for the charity.

If you’d like to drop them a line today or donate a couple dollars, visit

My photos from that day in NYC…

Hey it's Geno. Thanks for reading. Got something to add to this story? Connect with me on Facebook, Instagram or Twitter.