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MJ Morning Show

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CHICAGO, IL - OCTOBER 25: Food is served at a Chipotle restaurant on October 25, 2017 in Chicago, Illinois. Chipotle stock fell more than 14 percent today after a weak 3Q earnings. (Photo Illustration by Scott Olson/Getty Images)

This has been an interesting year for celebrity/fast-food collaborations.

First we saw Travis Scott collab with McDonald’s with the Travis Scott burger. Then TikTok star Charli D’Amelio partner with Dunkin’ to create a drink call The Charli. But now Miley Cyrus has a new burrito at Chipotle. But how did this happen? And Why?

Well, it all comes down to the Chipotle user account on TikTok. Turns out, Chipotle made the burrito in response to Miley Cyrus commenting on their TikTok video.

That’s it. I guess it’s just that easy to market yourself through fast food franchises nowadays.

What’s next, the Danny DeVito Double Onion Hotdog at Hotdog Harry’s?

Producer for the MJ Morning Show on Q105. Connect with me on Twitter and Instagram @thekylecoop