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Apple CEO Tim Cook delivers the keynote address during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled several new products including an iPhone 11, iPhone 11 Pro, Apple Watch Series 5 and seventh-generation iPad.

Apple’s next launch event is happening next week, Tuesday, September 14, during which it will likely unveil its next slate of devices, including the Apple Watch Series 7 and the iPhone 13.

The event will be held entirely online at 1 p.m. ET, amid continued concerns about the pandemic. Apple’s invite includes the phrase “California Streaming,” and features a neon outline of the Apple logo set against a silhouette of a mountain range.

The company’s flashy September event is their most important of the year, setting its product lineup for the holiday shopping season. Per CNET, Apple held three major product releases in the second half of last year, separating out announcements for its latest Apple Watches, iPads, iPhones and Mac computers.

It’s unclear what specific products Apple will announce and whether the company will repeat last year’s tactic of holding multiple events throughout the second half, but the iPhone 13 and Apple Watch 7 are expected to make an appearance at next week’s event.

 

CNET‘s Patrick Holland called the iPhone 12 one of our highest-rated phones of all time due to its “5G support, a new striking design, improved cameras and four different models all add up to make the iPhone 12 an absolute unit,” he wrote.

Apple’s computers also stood out last year, kicking off a major technology transition by switching out the microprocessing brains for its MacBook Air and MacBook Pro laptops, as well as its Mac Mini desktops. Apple had decided to ditch Intel chips and instead rely on technology designed by the teams that make the microprocessors for the iPhone.

Apple’s new M1 chips were praised for the device’s speed and battery life; the technology company is expected to announce the next generation of its homemade chip this fall, rumored to be called the M1X.

Apple may also talk about some of its new augmented reality tricks. As with previous invites, this one has an AR mixed reality portal.