The Q Life

The ultimate collector’s item is here: Hasbro has announced a new personalization platform, Hasbro Selfie Series. Fans can create popular character designs like G.I. JOE, Ghostbusters, Power Rangers Star Wars and Marvel in the form of a 6-inch action figure based on their likeness. This one-of-a-kind experience will be launching soon only on the Hasbro Pulse mobile app, so you can sign up to be notified on their website.

Fans that attended this summer’s San Diego Comic-Con had first dibs to preview Hasbro Selfie Series figures, with a select number of fans being among the first to create and purchase their figures, shipping this fall. Hasbro Selfie Series figures are Hasbro’s first introduction to its new personalization platform. Using 3D printing company Formlabs, Hasbro is giving fans a chance to digitally transform themselves into the action figure of their beloved on-screen and comic book heroes. From a Star Wars Rebel Alliance X-wing pilot, morphing into a Power Ranger, silently stalking Cobra as Snake Eyes or swinging through the New York cityscape like Spider-Man, fans can indulge in the ultimate consumer experience with the Selfie Series figures.

“We are super excited to dive into the world of personalization and customization with Hasbro Selfie Series. We have done extensive research to truly understand the fan’s ask for a personalized product, and the team has done a fantastic job at making that dream a reality,” says Brian Chapman, Hasbro President of Design, Development and Innovation. “The innovation on this proprietary technology is truly remarkable, and we cannot wait to give fans the opportunity to add themselves to their collections.”

“Hasbro Selfie Series is giving us a new way to engage with the fans,” says Kwamina Crankson, General Manager & Senior Vice President, Hasbro Direct. “We are just scratching the surface when it comes to customization, and we’re excited to see where this new, innovative platform takes us.” Per Hasbro’s website, each figure will cost $79.99.