Ram Is Shaking Up NASCAR — Inside Their New “Free Agent Driver Program” for 2026
I sat down with Ram CEO Tim Kuniskis to break down their bold new move for the 2026 NASCAR CRAFTSMAN Truck Series: a Free Agent Driver Program that puts a different racer behind the wheel of the #25 Ram 1500 for every event.
Kuniskis explains why Ram is betting big on unpredictability, fan engagement, and cross-discipline talent — and how this rotating seat will open real doors for new and emerging drivers. We also talk Kaulig Racing, the return of Ram to the grid, and what it really feels like to push 170 mph “on a razor’s edge.”
A fresh driver revealed before every race. No points chase (although there’s some SERIOUS cash from RAM) — just pure performance. This is Ram’s new era.
#RAM #NASCAR #Racing #TimKuniskis
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