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CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's senior vice president of worldwide marketing Phil Schiller talks about the new iPhone 11 Pro during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)

The iPhone 11 Pro and iPhone 11 Pro Max will start at about $1,000.