
CUPERTINO, CALIFORNIA – SEPTEMBER 10: Apple’s senior vice president of worldwide marketing Phil Schiller talks about the new iPhone 11 Pro during a special event on September 10, 2019 in the Steve Jobs Theater on Apple’s Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
The iPhone 11 Pro and iPhone 11 Pro Max will start at about $1,000.
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's senior vice president of worldwide marketing Phil Schiller talks about the new iPhone 11 Pro during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple CEO Tim Cook announces the new iPhone 11 as he delivers the keynote address during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's Kaiann Drance talks about the new iPhone 11 during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's senior vice president of worldwide marketing Phil Schiller talks about the new iPhone 11 Pro during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's senior vice president of worldwide marketing Phil Schiller talks about the new iPhone 11 Pro during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's Kaiann Drance talks about the new iPhone 11 during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's Kaiann Drance talks about the new iPhone 11 during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's Kaiann Drance talks about the new iPhone 11 during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's senior vice president of worldwide marketing Phil Schiller talks about the new iPhone 11 Pro during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's senior vice president of worldwide marketing Phil Schiller talks about the new iPhone 11 Pro during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's senior vice president of worldwide marketing Phil Schiller talks about the new iPhone 11 Pro during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)
Apple Unveils New Product Updates At Its Cupertino Headquarters

CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple's senior vice president of worldwide marketing Phil Schiller talks about the new iPhone 11 Pro during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled new products during the event. (Photo by Justin Sullivan/Getty Images)