Nope, it’s not a joke!
The company’s new ‘Forever Roll’ is the same height as the Washington Monument when rolled out.
NEW YORK, NY - DECEMBER 29: Atmosphere at the 2010 Charmin Go Nation Throne Coronation at 142 West 42nd Street on December 29, 2010 in New York City. (Photo by Slaven Vlasic/Getty Images)