Netflix Saves Millions By Changing Logo
Netflix unveiled a new logo this week, and while the changes may not seem noticeable at first glance, the company says the change will save them millions of dollars.
The reason – the company’s new logo is written in a custom-made typeface, a font that Netflix will be using across it’s platform and brand identity.
The font, called “Netflix sans,” was developed in-house at Netflix and designed in partnership with fount foundry Dalton Maag.
Previously, Netflix was using a “Gotham” typeface — a font the company was paying to license. The font will appear in different weights, colors and sizes throughout the platform and it’s ad campaigns soon.
Rich Fields is a veteran radio broadcaster who is best known for having been the Announcer on the Price is Right. He is also an Emmy Award winning Meteorologist .
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