M&M’s have been making waves in the news recently, mainly for updating the footwear of the Green and Brown M&M’s from heels to more modest sneakers.But now the iconic candy is unveiling a new line of “Album Art” packs, with designs inspired by David Bowie, Kacey Musgraves, H.E.R. and Rosalía.
Per Variety, H.E.R. said, “It’s so cool to be included on the new M&M’s ‘Album Art’ pack collection. I’m a huge M&M’S fan and have been forever so of course when I heard about this program and all that it represents, I had to work with the brand. M&M’s is all about celebrating differences and using fun to bring people closer together — that really resonates with me. The brand is leveraging the power of music to bring people together and create a world where everyone feels they belong. It’s such a fun, unexpected collaboration.”
The four artists are “each known for inspiring a wide range of entertainment-loving fans to be their true selves and for promoting a sense of belonging,” the announcement says. “The four ‘Album Art’ packs artists span a variety of music genres and were selected to ensure fans from different cultures, backgrounds and generations are seen and represented.” Bowie — the lone male represented in the connection — is represented with a throwback to his Aladdin Sane glam era; the green M&M is the backdrop for Musgraves’ Grammy-winning Golden Hour cover and Rosalia’s Latin Grammy-winning El Mal Querer; the brown M&M recreates the debut album cover for H.E.R.
Sarah Long, Mars Wrigley North America’s chief marketing officer said, “From our perennially favorite chocolate to new product innovations to must-visit retail stores, the M&M’s brand has a long-standing history of bringing joy and fun to fans, and M&M’S Album Art is the next step on this journey.”
All four versions will be available in a variety of sizes and four varieties: Milk Chocolate, Peanut, Peanut Butter and Minis.