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Before You Ask “Why Doesn’t MTV Play Music Videos Anymore?” Watch This

Author Geno
July 28th, 2021 11:23 AM
File photo.

The dawn of cable TV gave birth to channels that were specialized. There were kids channels like Nickelodeon. There were cooking channels. And there was MTV… launched as a visual form of radio. They had their own radio DJs called VJs. And everyone knows that little bit of trivia about the first music video MTV ever played.

So what happened to music videos on MTV? This YouTube video about to show you is BRUTALLY honest. The crazy thing? It’s already 10 years old.

For those of us who grew up in the ’80s, MTV was our best friend after school. Watching music videos, Spring Break craziness, and those early MTV Video Music Awards were an essential part of the decade. If you’re a 90s kid, you kept the tradition alive when you voted for your favorite Backstreet Boys or Blink 182 video on TRL and then tuned in to MTV to watch Carson Daly to see if your video made it to #1. But then something happened. The music videos went away.

It started with the game show Remote Control (which I loved). Even though it knocked music videos off the air, Remote Control still had that MTV vibe and music was a big part of the show. But then we got The Real World. Again… I was a fan for those first few seasons. There was less music in The Real World, but music videos still occupied real estate on the daily MTV schedule. Before we knew it, music videos were just shown overnight. Why? What happened? Why does MTV still call itself MTV since the “M” stood for music?

Do you really want to know the answer? You probably don’t to be honest. It’s half technology’s fault and half yours. This video you’re about to watch is harsh. I’m warning you now. Turn back now if you’re offended by some profanity (it’s bleeped out) and raw honesty. It’s a comedy video, but for those of us in our 40s, it might not be so funny. The truth hurts.

GALLERY: MTV’s First 20 Years

  • Ozzy Osboure With MTV VJ, Producer, c. 1982.

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    Heavy metal singer Ozzy Osbourne spreads his legs as he is held by MTV executive producer Julian Goldberg (L) and MTV VJ J.J. Jackson, circa 1982. Osbourne announced that he would establish a scholarship fund in the name of guitarist Randy Rhoads. (Photo by Hulton Archive/Getty Images)

  • MTV TRL: Poster Photo Shoot

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    Destiny's Child, Britney Spears, Lenny Kravitz, Christina Aguilera, Jennifer Lopez, Sean 'Puffy' Combs, Limp Bizkit, Tyrese Gibson, N'Sync and Goo Goo Dolls pose for a photo for photographer David LaChapelle. (Photo by Scott Gries/ImageDirect)

  • MTV 2 Large

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    MTV's Carson Daly with Blink 182 on 'MTV 2 Large' on New Year's Eve in MTV's Times Square studios, 12/31/99. (Photo by Scott Gries/ImageDirect)

  • MTV20: Live and Almost Legal-show

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    Billy Idol performing at the MTV 20th Anniversary party, "MTV20: Live and Almost Legal" at Hammerstein Ballroom in New York City on 8/1/01. Photo by Scott Gries/ImageDirect

  • MTV TRL: Marilyn Manson

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    Marilyn Manson and Carson Daly at the MTV studios in New York during an episode of TRL during 'Spankin New Music Week'. 11/15/00 Photo: Scott Gries/ImageDirect

  • MTV spring break 2001

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    Carmen Electra at MTV spring break 2001. Cancun, Mexico. 3/15/01. Photoby Scott Gries/Getty Images

  • Celebs at MTV”s 20th Anniversary Party

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    392737 45: Actor Pauly Shore arrives at the "MTV 20: Live and Almost Legal" party August 1, 2001 at the Hammerstein Ballroom in New York City to celebrate MTV''s twentieth anniversary. (Photo George De Sota/Getty Images)

  • MTV TRL: Tom Green & LL Cool J

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    *** Exclusive *** Tom Green and Carson Daly on MTV's TRL at the MTV Studios in New York City, 4/13/01. Green stars in the new film 'Freddy Got Fingered'. Photo by Scott Gries/ImageDirect.

  • 2019 MTV Video Music Awards – Arrivals

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    NEWARK, NEW JERSEY - AUGUST 26: MTV Moon Man attends the 2019 MTV Video Music Awards at Prudential Center on August 26, 2019 in Newark, New Jersey. (Photo by Jamie McCarthy/Getty Images for MTV)

  • 9/10/98 Universal City, CA. Aerosmith at the 1998 MTV Video Music Awards held at The Universal Ampit

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    9/10/98 Universal City, CA. Aerosmith at the 1998 MTV Video Music Awards held at The Universal Ampitheater.

  • MTV 2 LARGE

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    Jessica Simpson and Nick lachey from 98 Degrees celebrate the turning of the century at midnight New Year's Eve on the 'MTV 2 Large' stage in Times Square, New York City, 12/31/99. (Photo by Scott Gries/ImageDirect)

  • MTV 2 Large

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    98 Degrees performing on 'MTV 2 Large' on New Year's Eve in MTV's Times Square studios, 12/31/99. (Photo by Scott Gries/ImageDirect)

  • Celebs at MTV”s 20th Anniversary Party

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    392737 43: Musician Huey Lewis arrives at the "MTV 20: Live and Almost Legal" party August 1, 2001 at the Hammerstein Ballroom in New York City to celebrate MTV''s twentieth anniversary. (Photo George De Sota/Getty Images)

  • 1999 MTV Video Music Awards

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    Ricky Martin at the 1999 MTV Video Music Awards at the Metropolitan Opera House, Lincoln Center in New York City, 9/9/99. (Photo by Scott Gries/Getty Images)

  • 2001 MTV Movie Awards show

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    Will Farrell berates Ben Stiller after he received an award for Best Comedic Performance at the 2001 MTV Movie Awards at the Shrine Auditorium in Los Angeles, Ca. 6/2/01. Photo by Kevin Winter/Getty Images.

  • MTV Unplugged: R.E.M.

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    Staind performs on MTV Unplugged at the MTV studios in New York City. 5/21/01 Photo by Scott Gries/ImageDirect *** Exclusive *** *** Please Call For Pricing ***

  • MTV Cannes Party 2003

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    CANNES, FRANCE - MAY 17: (U.K. NEWSPAPERS OUT) MTV logo is seen at the MTV/T3 party at Pierre Cardin's Villa during 56th International Cannes Film Festival 2003 on May 17, 2003 in Cannes, France. (Photo by Steve Finn/Getty Images)

  • Britney Spears AT MTV Video Awards

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    American pop singer Britney Spears performs onstage at the 2000 MTV Video Music Awards held at Radio City Music Hall in New York City on September 7, 2000. (Photo by Scott Gries/Getty Images)

  • MTV Spring Break 2001

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    The set of 'Carmen Electra's Dance Party' during MTV's Spring Break 2001 in Cancun, Mexico, which airs March 23-25. 3/14/01 Photo by Scott Gries/ImageDirect.***Exclusive***

  • 2001 MTV Movie Awards rehearshals

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    Kirsten Dunst and Jimmy Fallon at the 2001 MTV Movie Awards held at the Shrine Auditorium in Los Angeles, CA., Saturday, June 2, 2001. (photo by Kevin Winter/Getty Images)

  • Celebrities at MTV Awards

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    377894 83: Teen sensations NSYNC win BEST POP VIDEO September 7, 2000 at the MTV Awards at Radio City Music Hall in New York City. (Photo by George De Sota/Liaison)

  • MTV Beach House Opening

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    The MTV Beach House in Seaside Heights, New Jersey. 5/20/02 Photo by Scott Gries/Getty Images

  • MTV Movie Awards Press Junket

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    LOS ANGELES, CA - APRIL 9: The 2015 MTV Movies Awards' Golden Popcorn trophy is displayed during MTV Movie Awards press junket April 9, 2015, in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images for MTV)

  • MTV20: Live and Almost Legal-show Run DMC

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    Run DMC performing at the MTV 20th Anniversary party, "MTV20: Live and Almost Legal" at Hammerstein Ballroom in New York City on 8/1/01. Photo by Scott Gries/ImageDirect

  • MTV TRL: Britney Spears

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    Britney Spears and Carson Daly during MTV's Spankin' New Music Week on TRL at the MTV studios in New York City. Her new album, "Britney" was released today. 11/6/01 Photo by Scott Gries/ImageDirect

  • MTV’s Rock N Jock NBA All Star Jam

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    Nick Carter, Chris Kirkpatrick, and MTV VJ Brian McFayden with some cheerleaders during MTV's Rock N Jock NBA All Star Jam at the Pennsylvania Convention Center in Philadelphia, Pa. 2/8/02 Photo by Scott Gries/NBA/Getty Images

  • MTV TRL: Tom Green & LL Cool J

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    *** Exclusive *** Tom Green on MTV's TRL with a deer on his head at the MTV Studios in New York City, 4/13/01. Green stars in the new film 'Freddy Got Fingered'. Photo by Scott Gries/ImageDirect.

  • Premiere Of MTV’s “The Hills: New Beginnings” – Inside

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    LOS ANGELES, CALIFORNIA - JUNE 19: The cast of "The Hills: New Beginnings" Justin Bobby Brescia, Jennifer Delgado, Frankie Delgado, Brody Jenner, Kaitlynn Carter Jenner, Jason Wahler, Ashley Wahler, Brandon Thomas Lee, Audrina Patridge, Whitney Port, Mischa Barton, Stephanie Pratt and singer Natasha Bedingfield attend the party for the premiere of MTV's "The Hills: New Beginnings" at Liaison on June 19, 2019 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)

  • MTV TRL: Tom Cruise & Cameron Crowe

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    Carson Daly with Tom Cruise on MTV's TRL to promote his new movie "Vanilla Sky" at the MTV studios in New York City. 12/3/01 Photo by Scott Gries/ImageDirect ***Exclusive***

  • 2015 MTV Video Music Awards – Fixed Show

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    LOS ANGELES, CA - AUGUST 30: MTV Logo is seen onstage during the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

  • Celebrities at MTV Rock and Bowl

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    372976 05: Rapper/Singer Kid Rock performs with Uncle Kracker at the MTV Rock and Bowl July 15, 2000 at the Universal Studios Backlot in Universal City, CA. (Photo Steve W. Grayson/Online USA)

  • 2000 MTV Video Music Awards

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    Blink 182 receive the Best Rock video award at the 2000 MTV Video Music Awards at Radio City Hall in New York City. (Photo by Scott Gries/Getty Images)

  • Awards For Asian American Entertainment

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    397083 28: MTV VJ Ray Munns arrives at the Second Annual AMMY Awards For Asian American Entertainment November 10, 2001 in Los Angeles, CA. (Photo by Sebastian Artz/Getty Images)

  • Celebs at MTV”s 20th Anniversary Party

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    392737 48: The pop group Hanson poses for photographers at the "MTV 20: Live and Almost Legal" party August 1, 2001 at the Hammerstein Ballroom in New York City to celebrate MTV''s twentieth anniversary. (Photo George De Sota/Getty Images)

  • MTV Crowds

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    393340 03: A crowd of fans wait outside the MTV studios August 16, 2001 to catch a glimpse of MTV host Carson Daly in New York City. (Photo by George De Sota/Getty Images)

  • 2001 MTV Movie Awards show

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    Christina Ricci and Ashton Kutcher were presenters at the 2001 MTV Movie Awards at the Shrine Auditorium in Los Angeles, Ca. 6/2/01. Photo by Kevin Winter/Getty Images.

  • MTV Spring Break 2001

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    Crazy Town backstage during MTV's Spring Break 2001 in Cancun, Mexico, which airs March 23-25. 3/15/01 Photo by Scott Gries/ImageDirect. ***Exclusive***

More of Geno’s stories from this week…

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Author Geno
Category:
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Tags:
Internet,MTV,Music,Music Videos,The 80s

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